Hi, I’m Roman Lopez
I’m a direct response copywriter and marketing consultant for B2C, health, and eCommerce companies, including DMHK, New Market Health, Harvard Publishing, Bottom Line Inc., TKS Media, and more.
Clients hire me to write emails, VSLs, and sales pages that increase sales.
Copywriting Sales RESULTS I’ve Achieved For MY Past Clients:
$3 million year-end revenue growth for a health company where I served as director of copy
$465,300 in sales for an influencer selling a 30-day challenge
800% sales boost from a sales page rewrite
#1 sales record for all-time revenue from one promotional email
23% take rate for a coaching program upsell priced at $1,997
7540 new subscribers from a long-form advertorial
$102,000 in sales from an email list of 844 people selling a chiropractic course
Over 700 new members for a gut health coach selling a 30-day program
2X ROAS and 40-60 new leads per month for a health publisher
I've worked with 7-, 8-, and 9-figure brands in various niches to strategize, coordinate, and execute sales campaigns that get results.
This includes working with CEOs, product managers, sales teams, tech teams, and designers to remove any friction that prevents your leads from becoming customers.
I’m confident I can do the same for you.
Contact me now to discuss how we can increase your sales and break through revenue ceilings.
“An 8.1% conversion rate and $102,000 in sales!”
❝ The sale ended on Saturday, and it was a resounding success. The campaign went out to people who had at least Session 1 and/or the Monthly Webinar subscription, which was only a total of 844 people. I was optimistically hoping for 20 sales, and we ended up with 68! The conversion rate on this campaign was 8.1%! ❞
— Dr. Shannon Weeks, Quintessential Applications
Brands I’ve worked with:
A few words from my past clients and industry peers:
“Roman is a great copywriter and more importantly a great person. Working with Roman for the last several years has been a true blessing for myself and my companies.
Roman has a heart of gold AND the Golden touch. His copy has produced hundreds of thousands in sales for us over the years.
He is GREAT at research and finding what problem or issue is really facing the prospect.”
— Micheal Giannulis, Sanetris LLC
“Roman does the research needed to come up with the best angles and puts his all into writing convincing copy that closes the sale. His results speak for themselves.
Roman’s reworking of one of my product sales pages led to a more than 800% increase in sales!
I can’t recommend Roman highly enough as a copywriter who does the work and knows how to get stellar results for his clients.”
— Kim Krause Schwalm, Creative Synergies
“He has a fresh perspective and often brings different angles and ideas to the table I would’ve never thought of.
He writes clean copy and asks insightful questions that keep projects on track. I really appreciate working with Roman. I would definitely recommend him - and I look forward to working with him again!”
— Rae Robinson, Natural Health Sherpa
"Roman's dedication to the craft and being a true emissary of "The Pro Code" continues to impress me the more I work with him.
He's obsessed in all the right ways with getting results for his clients and making the entire process as smooth and easy as possible.
If you want someone who will dig into the data, get serious about the research, and use all that to craft something that truly speaks to the inner workings of your best prospects' minds... Roman is your guy."
— Rachel Mazza, Chief Marketing Officer, Co-Host of The Business of Writing Podcast
“I had the pleasure of working closely with Roman for a year. He's one of the brightest, most dedicated copywriters I've met.
He has that kind of "healthy obsession" for getting results that makes having him in your corner, as a copywriter, consultant, or partner, a genuine dream come true scenario.
He won't rest until all the puzzles are solved, and the trophies are in the case. That's because of his talent, sure, but also his marketing intelligence to know exactly which companies he can succeed with. So, if you're lucky enough to get a spot on Roman's roster, you're in for one helluva win streak.”
— Kevin Rogers, Founder of Copy Chief, Best-Selling Author
“Roman thoroughly researched our customers' pain points, their wants and needs, and understood what made our product unique.
He delivered copy that 10X our conversions. We’ve been blown away by the quality of his work and our customer satisfaction has never been better.”
— Tyler Stewart, VP of Investor Relations at RealCrowd
Core Values and How I Work. I Am TOTALLY Devoted to Your Success.
ONE. My goal is to help you sell more in YOUR unique voice. That means staying authentic to your brand, connecting to your customer, and showcasing your product or service in the best possible light. That's how we increase sales and grow your business.
TWO. I believe in Truth in Advertising. That means digging deeper to find authentic customer needs, unique product appeal, and irresistible offers.
THREE. Data first. Opinions second. I base my work on what’s worked. I have no theories, only facts. That also means interpreting data and making adjustments if the copy doesn't work right away.
FOUR. The devil is in the details. I've invested a lot of time and money into world-class training. If I see opportunities outside my scope of work, I won't look the other way. You will know. My goal is to help you excel, period.
FIVE. Never settle for mediocrity. I'm always learning, always improving my craft, and always evolving my copy and marketing strategy with the modern times.
SIX. My fee structure is sensible and based on helping you achieve your goals and providing a stunning ROI.
“We had incredible results. Over 20% buy in to her high-ticket coaching offer.”
I helped Health and Wellness Coach Steffani LeFevour sell her $2,000 coaching program LIVE at a virtual event.
I helped Steffani craft a killer offer, re-structure her sales presentation, and implement persuasive direct response principles in HER unique voice.
The results were incredible. After her 1-hour pitch, she SOLD OUT her coaching program and ended up with 52 spots filled out of 50.
Then we added another $46,000!
Demand was so high… Steffani opened her schedule to accommodate a new group and asked me to help her sell the additional 23 spots.
With seven days remaining before the official program start date, I wrote, edited, and loaded a 5-part email sales sequence, with three cart close emails to ramp up the urgency.
The result: Steffani SOLD OUT the remaining 23 spots, adding $46,000 in revenue to an already successful campaign.
Do you have a copy project you need help with? Have any questions?
Take the next step. Click here to book a call.