As exciting as launching a new product is, launching before you’re ready can be a recipe for disaster. A key ingredient for a successful launch starts with preparation.

Most business coaches will often tell you to go out and “build your brand” and many health professionals take this advice to heart. So, do pretty websites actually convert better than ugly ones?

Planning a launch or selling new products? If so, there is one last barrier standing between you and a stampede of your perfect clients; A high-converting sales page!

For anyone who spends money on advertising copy, getting attention is your first and primary purpose. Now so more than ever. And it all starts with your headline.